Belfast Tea Co. – Premium Tea Packaging & Co-Packing
The Brief
Belfast Tea Co., a heritage-inspired local brand celebrating Belfast’s long tea-drinking tradition, approached ESL Studio to create a bold, retail-ready pack for their 80-bag premium Ceylon tea range. They needed a design that honoured their historic roots, delivered strong shelf presence and provided a practical, durable carton suitable for automated or manual co-packing.
Our Approach
We developed a packaging solution that combines strong brand storytelling with high-quality production. The artwork and structure were created to:
• Bring Belfast’s character to life through confident colour blocking, local phrases and distinctive typography.
• Reinforce the brand’s premium credentials with clean layout, sharp print detail and consistent visual hierarchy.
• Provide a robust, easy-to-assemble carton that protects the tea bags and ensures efficient packing and distribution.
• Deliver a cohesive customer experience, from the visual identity to the final presentation in-store or online.
Once the design and structure were approved, ESL Studio managed the full production workflow — printing, finishing and co-packing all 80 foil-wrapped tea bags directly into the custom carton.
The Result
The final packaging presents Belfast Tea Co. in a bold, confident style that feels both contemporary and rooted in tradition. The yellow-and-crimson palette delivers instant recognition, while the refined artwork elevates the brand into a premium retail space. The finished carton is strong, stackable and optimised for both display and shipping.
This project demonstrates ESL Studio’s ability to combine brand design, print expertise and end-to-end co-packing services into one seamless solution for fast-moving consumer goods.
Key Services Delivered
• Full packaging artwork creation
• Structural carton design
• High-quality litho production
• Co-packing of 80 foil-wrapped tea bags
• Brand-consistent visual and structural execution
✅ Client Impact: Belfast Tea Co. now presents its flagship product in packaging that reflects its heritage, strengthens shelf visibility and enhances customer trust — helping the brand stand out in an increasingly competitive tea market.
