JW Anderson x Guinness

Handmade Influencer Gift Boxes for JW Anderson x Guinness

Luxury Handmade Boxes for a Standout Brand Collaboration

We recently had the opportunity to work on a very special packaging project for Ogilvy, who got in touch with ESL Studio to produce handmade presentation boxes for the JW Anderson x Guinness collaboration.

This project brought together fashion, heritage, craft and influencer marketing, so the packaging needed to feel just as considered as the products inside.

The finished boxes were used to send branded merchandise to influencers as part of the campaign, creating a premium unboxing experience that reflected the creative energy behind the collaboration.

About the Project

The collaboration between JW Anderson and Guinness celebrates two iconic names with strong Irish roots, combining contemporary fashion with one of the world’s most recognisable drinks brands.

For a campaign of this level, standard off-the-shelf packaging would not have done the job. Ogilvy needed something bespoke, tactile and carefully finished. The box had to protect the contents, present the merchandise beautifully and feel special from the moment it arrived.

That is where ESL Studio came in.

What We Produced

Every box was handmade on our premises, with the full production process handled in-house by our team.

For this project, we produced:

Bespoke handmade rigid boxes
Printed outer branding
In-house print production
Hand-applied ribbons
Individually wrapped finished boxes
Hidden magnetic closures
Premium influencer-ready presentation packaging

The hidden magnets were carefully built into the structure of each box, allowing the lid to close securely while keeping the finish clean and uninterrupted. It is a small detail, but one that makes a big difference to the feel of the finished pack.

Handmade in House

This was a hands-on project from start to finish.

Each box was made by hand, printed in house, individually wrapped and finished with ribbon by our own team. The ribbons were also applied by hand, giving every box a premium, carefully crafted finish.

Projects like this are where the detail really matters. The folds, wraps, print finish, ribbon placement and closing mechanism all have to work together to create the right first impression.

When these boxes landed with influencers, the packaging was part of the experience, not just something to hold the products.

Built for Influencer Marketing

Influencer gifting is all about presentation. Before the product is worn, used, posted or shared, the packaging sets the tone.

For the JW Anderson x Guinness campaign, the box needed to feel premium enough for a luxury fashion collaboration while still carrying the warmth and character associated with Guinness.

The result was a bespoke gift box that felt crafted, intentional and campaign-ready. A proper little stage for the merch before the curtain went up.

A Complete Packaging Solution

At ESL Studio, we do more than print boxes. We help brands, agencies and marketing teams create complete packaging solutions for launches, campaigns, events and influencer gifting.

For this project, we managed the handmade box production, print, finishing and wrapping in house, giving Ogilvy a finished product that was ready to be packed with merchandise and sent out as part of the campaign.

Looking for Bespoke Influencer Gift Boxes?

Whether you are launching a new product, planning a brand collaboration or sending campaign packs to influencers, bespoke packaging can make a huge difference to how your brand is received.

ESL Studio can help with: