New Found Joy – Printed Packaging for Decadent Mini Bites
The Brief
New Found Joy, an artisan bakery brand known for its indulgent gluten-free treats, partnered with ESL Studio to design and produce premium printed cartons for their Decadent Mini Bites range. Their aim was to create packaging that showcases indulgence, celebrates quality ingredients, and elevates shelf appeal within the competitive confectionery market.
Our Approach
We crafted a packaging solution that delivers both visual richness and functional strength:
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Premium board stock chosen to protect delicate baked goods during storage and transport.
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High-quality print and finishing techniques to highlight the richness of the product and create a decadent feel on the shelf.
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Bold product photography and clear typography to entice customers at first glance.
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Eco-conscious design considerations, ensuring the cartons are fully recyclable.
The Result
The finished packaging is luxurious, practical, and brand-consistent, reflecting New Found Joy’s ethos of indulgence without compromise. The cartons feature a modern design that communicates quality while remaining functional for stacking and retail display.
This project demonstrates ESL Studio’s capability to provide specialist packaging solutions for artisan confectionery brands, balancing premium aesthetics with everyday practicality.
Key Services Delivered
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Custom packaging design & layout
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Full-colour printing & finishing
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Durable, food-safe carton production
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Sustainable, recyclable board stock
✅ Client Impact: With their new packaging, New Found Joy’s Decadent Mini Bites gained stronger visibility and shelf presence, reinforcing their reputation as a premium gluten-free treat provider.
